QUOTE
Source: http://games.slashdot.org/games/07/08/10/178246.shtml
Halo 3 Preorders Top 1 Million, Marketing Begins
Posted by Zonk on Friday August 10, @01:14PM
from the [b]flash-flood-of-master-chiefery dept.[/b]
Gamespot reports that Halo 3 has broken the all-time record for videogame preorders in North America. There are now more than 1 million copies of the title reserved across the continent. "The figure means that the Halo 3 launch could potentially be bigger than that of Halo 2. The then-Xbox-exclusive sold 2.38 million units in the US and Canada in the 24 hours after went on sale on November 16, 2004, generating an estimated $125 million. Halo 3 preorder customers' passion for the game is such that cost is apparently no object. As part of today's announcement, Microsoft warned that, despite its premium price point, the collectible Halo 3: Legendary Edition is on track to sell out before the game launches. The bundle, which includes a miniaturized version of the Master Chief's helmet, retails for $129.99 in the US, but is already sold out at several online retailers in the UK."
Halo 3 Preorders Top 1 Million, Marketing Begins
Posted by Zonk on Friday August 10, @01:14PM
from the [b]flash-flood-of-master-chiefery dept.[/b]
Gamespot reports that Halo 3 has broken the all-time record for videogame preorders in North America. There are now more than 1 million copies of the title reserved across the continent. "The figure means that the Halo 3 launch could potentially be bigger than that of Halo 2. The then-Xbox-exclusive sold 2.38 million units in the US and Canada in the 24 hours after went on sale on November 16, 2004, generating an estimated $125 million. Halo 3 preorder customers' passion for the game is such that cost is apparently no object. As part of today's announcement, Microsoft warned that, despite its premium price point, the collectible Halo 3: Legendary Edition is on track to sell out before the game launches. The bundle, which includes a miniaturized version of the Master Chief's helmet, retails for $129.99 in the US, but is already sold out at several online retailers in the UK."
Old news but still interesting news non the less. This just futher proves that video games are becoming more and more of a cash cow, and before you know it it's going to become more business than pleasure.
I'm not worried about pre-ordering it myself, Halo 3 ( or Bioshock, which I can't get until my check next week ). I guarantee I'll find a copy at my convenience.
